I have been reading a book called Wikinomics. The book talks about a whole lot more than what I am going to write about. Below are some thoughts I have been jotting down as I am reading so I thought I would share.
"Net Generation" Leader - my thoughts on Wikinomics and how it relates to culture and leadership
Born 1977-1996
First Generation to grow up in a digital society – we are probably about 5 years from seeing the emergence of the leaders of this generation.
They grew up more in a digital culture than boomers or genexers did.
We grew up socializing in malls, burger joints, etc….this generation is connecting on the web.
Yesterdays web was a noun – todays web is a verb
University of Berkeley-based social scientist Danah Boyd research online social behaviours. She states that sites like Myspace and Facebook allow young people to reclaim private space. It’s like inviting someone in to your bedroom except that with Myspace you can invite them in 1000 at a time. They lack control at home and they don’t see home as private space.
Online offers safer solutions for teens. Malls and 7-11’s wont allow them in unless they are accompanied by parents.
Academic studies show a massive decline in interest and enthusiasm related to school work. Everything else is so much more engaging. We are still learning through reading and regurgitating.
A younger generation doesn’t trust advertising or media as much as they do peer-to-peer opinions and social networks.
Net Geners workplace needs – speed, freedom, openness, innovation, mobility, authenticity, and playfulness
They are on a quest for “newness”
It’s a new day…Leadership models are changing, marketing changes, delivery methods are changing…..we keep trying to “keep up with the cultural changes, but what we are really addressing are cultural symptoms. We end up a day late and a dollar short. We HAVE to innovate not only our delivery methods, but also our developmental methods. We are missing it right now as a church culture. We all have websites. Many of us have Myspace or Facebook pages, but we are failing in our attempts to be “relevant” to our culture because we have failed to understand the changes that have taken place. We are trying to lead and grow from an old model that has already begun failing us.
If the N-Generation doesn’t trust advertising or media then they probably don’t trust leadership…and they probably don’t trust the church.
It’s been interesting to watch the Grassley investigation unfold. There are those in the Christian Community who want to know why more Christians aren’t outraged and screaming out against it. Maybe, just maybe there is lack of trust in todays church. Maybe, deep down people aren’t crying out against the investigation because, while they want the allegations to be untrue, maybe they think they COULD be true.
As a side note, I have worked with Joyce Meyer on a couple of occasions and I will be shocked if anything comes out negative on her. My experience with her organization has been that they try to make sure everything is above the bar in all areas of their ministry. She really just wants to reach people. The others that were on the list and made public I do not have experience with so I will refrain from commenting on them.
We can become upset over this fact OR we can understand that this is where this generation is. This is how they think and feel. What we need to do is figure out how to connect with them. Take away all the smoke and mirrors and give them something authentic to look at. We all talk about being an authentic church, and while WE talk about it…what are the people outside our staff really saying? Do they see us as authentic or do they wonder if it’s all real?
Here is the thing about your brand….it’s not what you say it is….it’s what THEY say it is. What do the people walking in the door have to say about you? What do the people NOT walking in the door say about you?
Again, we are missing it. Once things go well we think we have it figured out. The toughest thing for any team to navigate is success. Success makes you forgive things that would otherwise be sins.
What we end up doing is that we think we have stumbled on to a magic formula and that anything we say or do will be successful. We quit paying attention to the thing that got us there in the first place. For many of us, we have forgotten about our customer. Yes, that’s right the customer. Every time someone comes in the church, tithes, engages with you online, etc… they are saying yes to you and no to someone/something else. We have forgotten our passion and why we got involved in the church in the first place.
What does all this mean in the grand scheme of things? I think I have more questions than answers, which is to say I don't know that I know right now, but it certainly provides some great things to think about....