Some time ago I did an article for my friends at Clark Pro Media. I came across it today so i thought I would add it as a post.
Word association
When someone mentions Las Vegas
, what are the first things that pop in to your mind? Most people I have asked say bright lights, constant energy, fun, excitement, over the top.
My next question was what you think of when I mention church. The responses varied somewhat but most of the answers contained words like choir, pews, hymns, and pulpits.
How is it a city like Las Vegas
has absolutely nothing to say, but sure somehow gets it’s message across, but we as the church have the greatest story every told and yet we don’t seem to know how to say it?
One of the things we have tried to do here at Fellowship
Church
has been to create a unique experience that blows any preconceived notions a person might have about church out of the water. Most people at some point in their lives have had a negative church experience. We are living in a day and age where more and more people are more turned off by church. The big question is how can we, the local church, get to an eyeball to eyeball level and reach this MTV generation all while making a good experience for those who prefer a more traditional experience?
I am a believer in checks and balances. As a guy who works in a technology field I find it extremely valuable to have people around me who have no concept of technology. It’s always been a good way to bring me back to earth some days and remind me of the big picture.
I was having a conversation with a good friend recently just catching up, throwing around a few ideas, and talking about work philosophy. I was wrestling with a few ideas and concepts when he posed the question to me “How do you reach a generation that now listens with its eyes”? What a perfect way to identify the struggle we in church presentation face everyday!
As I talk to technical directors and worship pastors who are looking for new ideas in their presentation, I always try to get back to grass roots. Here are just a few quick questions that I would really encourage you to ask yourselves and your staff:
· What is the vision of your pastor?
I think this goes without saying. You need to get on the same page as your leadership and move in a purposeful direction together. I talk to so many technical directors who have discovered that they are moving in a different direction than the vision of the pastor.
Once the direction is established, take a step back and figure out if you are sending a message consistent with the vision.
· Who are you trying to reach and what is your local culture?
The first question should sound something like this, “When you go fishing, what do you put on the end of the hook; what you like to eat or what the fish like to eat?” The answer is pretty simple. You put what the fish like to eat.
Ok Mike, I’m not a fisherman. That’s ok, neither am I, but I do know this, if we are trying to reach lost people then us as Christians need to get out of our box and figure out what is appealing to them. The tough part is to appeal to seekers without sacrificing the needs of your current congregation. However, spending time to work hard at appealing to your target audience, as well as your current audience, is something you will find rewarding and overall will create a better product.
· What do you have available to you?
Not everyone has a huge budget to do large scale lighting or HD video. That’s ok! Figure out what your strengths are and build on that.
· Do you have people around you that can give you an objective view point? Companies all over the world do market testing to see how they are doing in the market place, why wouldn’t you want to have some outside input to make sure you are hitting the mark.
If you are having difficulties finding answers to any of these questions or if you would just like a fresh set of eyeballs or ears, take the time to pick up the phone and call someone who you respect to get their take on things. You will find it to be worth your time. At Fellowship
Church
we always bring in fresh faces in every area to help us grow and keep fresh perspective.
As you do move forward with your ministry my last encouragement to you is to do things with excellence. I am not talking about perfection or gear. I am talking about always doing YOUR best. I am a firm believer God will honor and bless your organization if you commit to excellence. Pay attention to the big things and be faithful in even the little things. This includes taking care of your staff and meeting their needs so that they are better equipped to handle the needs of the organization.
There are more and more things out there these days that people can give their time to. The people that come in the doors of your church deserve your best shot. Above that, God deserves your best. Spend some time, blow up any preconceived notions of how things are supposed to work, and figure out how to use what you have to best reach your community.
Finally, figure out what words are currently associated with your church service. What words would you like associated with your service? What are the steps to take that will get you there?